The construction industry has historically utilized print collateral, word of mouth, and other traditional marketing efforts to acquire new business ventures. The combination of competition saturation in the industry and the evolution of technology has decreased the effectiveness of these methods of marketing. The internet has become the main source of information for anyone searching for services or education.
Currently those in the construction industry either do not utilize the internet for marketing or are doing so improperly. Digital Marketing has become the main tool for marketing, and if done properly, will yield highly successful results.
Over 3.5 billion searches are queried on Google everyday. Meaning that if you are not currently engaging in any digital marketing tactics, your business is missing out on a large volume of potential leads. These potential leads that are not inquiring about your services, are finding other businesses that can provide the service they desire. The difference between you and your competition? They are visible online, and you are not.
Contents
What Is Digital Marketing?
So you may be asking yourself, what is digital marketing? Digital marketing is the marketing of products or services to customers using digital channels such as search engines, company websites, and third party websites. The key objective is to promote brands through various forms of digital media.
Where Would I Start?
The first step to increasing/establishing visibility online for your business is creating a well developed and coded website. This website will be the foundation for your digital marketing future, and needs to be developed with easy navigable features for the user, as well as informative content that will highlight your services and distinguish yourself from the competition.
Do I Only Need A Website?
A professionally developed website will increase your visibility online, but only marginally. To truly reap the benefits of digital marketing, a technique called “Search Engine Optimization” or “SEO” must be performed. By performing search engine optimization, your website will begin ranking higher on Google search engine results for the services you provide to users seeking those services. By ranking higher on Google, your business is gaining more visibility to users, and will begin to increase the volume of qualified leads you receive each month.
How Is Search Engine Optimization Performed?
There are many aspects to search engine optimization, ranging from basic content entry to highly technical coding patterns. The most basic way of describing a successful SEO campaign is the utilization of Content Marketing. Content marketing is the process of creating and distributing relevant content through different digital channels. This content attracts, acquires, and engages a clearly defined target audience, with the objective of driving profitable customer action.
How Do I Start My Digital Marketing Campaign?
Here at CDM & Associates, we provide businesses in the construction industry with professional digital marketing campaigns. Our available services include website design & development, search engine optimization, content marketing, and email marketing.
The Process
Questionnaire
A list of questions to learn more about your business and your desired goals.
Consultation
After the questionnaire has been and contact form has been submitted, a representative from CDM & Associates will contact you. A consultation will be scheduled where objectives, goals, and a campaign timeline will be established.
Agreement & Campaign Initiation
After the initial consultation has been performed, a proposal will be sent over for review and signing. The proposal outlines all work going to be performed, as well as a list of mutually agreed upon campaign goals. Once the proposal has been signed and the first payment is processed, the campaign will begin.
